“Framing” of Pro-tobacco by Advocates

• Give names and faces to the Tobacco Industry

• Framed them as “drug pushers” compared to advocates of civil rights

• Unjust individuals pushing drugs to kids

• Framed them as not being smokers, how ironic!

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Notes:

An ad in the Washington Post on October 7, 1993. It sought to break through the anonymity of corporate respectability by publishing the photographs of five directors of tobacco companies and publishers who run tobacco advertising. It also pointed out that none of them smoked.

Tobacco is an addictive drug - as addictive as heroin.

Tobacco addiction is America’s leading cause of preventable death (Surgeon General)

Si Newhouse - Publisher of Fortune Mag, could voluntarily refuse to push tobacco, his net worth is 5 billion

Rupert Murdoch - Tobacco Ads banned on TV so tobacco co’s place ads in TV guide. He’s worth 3 billion

Larry Tisch - Lorillard Tobacco

Henry Kravis, RJR since pushing Joe Camel share of teen market jumped from 1 to 32%. Worth half a billion

Michael Miles of Philip Morris, quit smoking long ago, He should be a proponent of the ban because Marlboro buyers haven’t stopped buying cigarettes since the advertising stopped. He made 5 million last year.