Creative Epidemiology & Social Math

• Marries the researcher with the media advocate

• Translates complicated data into terms that can be easily understood and are interesting

• Stimulates media coverage

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Notes:

Example picture from Australia: Brands Smoked by 1990 by 12-17 year old children

Example from the American Cancer Society: "1000 people quit smoking everyday -- by dying. That is the equivalent to 2 fully loaded jumbo jets crashing every day with no survivors”